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Breaking Into The US Market
Words To The Wise™
Clinic Schedule — 2009 |
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Clinic Overview |
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Marketingsage News & Events
►Announcements
►News Spotlight
►Words To The Wise™ Clinic Schedule (see sidebar)
Announcements — 2009 |
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Dec. 7, 2009 |
After successfully completing the state franchise registration process, Marketingsage franchises continue to be available in Illinois. |
Jul. 31, 2009 |
After successfully completing the state franchise registration process, Marketingsage franchises continue to be available in New York. |
Jun. 11, 2009 |
After successfully completing the state franchise registration process, Marketingsage franchises are now available in California. |
Feb. 25, 2009 |
Marketingsage uses experience, process and technology to help businesses generate more sales leads, improve the quality of their leads and improve their sales close rate. |
Jan. 21, 2009 |
Marketingsage video, “Marketing Planning – Surviving the 2009 Recession,” provides expert insight and practical planning tips to senior executives for 2009 and beyond. |
Jan. 1, 2009 |
Marketingsage offers guidance to chief marketing officers (CMOs) struggling with recessionary budget cuts and office politics. The CMO’s Recession Survival Guide underscores the importance of near-term revenue generation and the value of outsourced marketing services. |
News Spotlight |
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Management Consulting Among Top Growing US Industries for Jobs
by Marketing Charts report, Dec. 28, 2009
Interesting list from the US Bureau of Labor Statistics. It predicts that "Management, scientific and technical consulting services" will be the number one growth industry in terms of the most wage and salary employment growth by 2018. |
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Many Big Marketers Go on the Hunt for New Agencies
by Wall Street Journal, October. 26, 2009 (B4)
During the economic downturn many business held off on searching for new ad partners. The search is an expensive proposition — reportedly $50,000 to $100,000 for a domestic review. However, businesses are again looking for new agencies in a quest to inject fresh ideas and lower costs. |
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Applying Cloud Computing Principles to Marketing Cloud
by Agnes Lamont, Sys-Con Media, Aug. 31, 2009
An article comparing Marketingsage's approach to the value proposition of cloud computing.
>> Article Link |
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Marketingsage Helps Businesses Out Of The Marketing Hole
by Angela Shupe, Business Opportunity Weblog, Apr. 14, 2009
An interview with Marketingsage about what we do, the inspiration behind Marketingsage, what businesses should hire a marketing firm, how Marketingsage has changed since 2001, our requirements for franchisees, what separates us from the competition, our goals, lessons learned and advice.
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CMO Council report: Many budgets up
By Kate Maddox, B2B Magazine, Apr. 6, 2008
"Almost one-third of global marketers plan to increase their marketing budgets this year, despite the recession..."
"When asked which media programs would see an increase of more than 5%, marketers cited interactive/web (33%), search marketing (25%) and social media (23%)."
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Lead Generation: Use Automated Price Quotes
by Marketingsage in MarketingSherpa's Marketing Wisdom report for 2009
"...the report compiles the shiniest gems of wisdom compiled by Sherpa's editorial team..." |
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Online to Grow as 26% of Small Biz Ups Ad Spending
Marketing Charts report on Ad-ology Research, Jan. 7, 2009
"Though 97% of US small-business owners have some degree of concern about today’s dismal economy, 26% plan to spend more on advertising - especially online - and another 60% plan to spend about the same as in 2008..."
“'Small business owners rely on advertising sales reps for guidance and are clearly looking for consultative partners in the advertising process,' said C. Lee Smith, president and CEO of Ad-ology Research. 'They are more likely to purchase advertising from those that understand their business,' Smith said."
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Review |
The Key To Recession Marketing Success Beyond The Moment
By Arturo F. Muñoz, Reach4Polaris, Jan. 4, 2009
"Agnes Lamont is a veteran at this. As a partner at Marketingsage she has done a superb job delivering this timely wisdom in her recent white paper “The CMO’s Recession Survival Guide.” The guide is a no-holds-barred, get-real-and-down-to-business declaration of what every marketer must come to grapple with this year to stay in the profession."
>> Review PDF >> Review Link |
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Business Predictions for 2009, Part 1
By Matthew Bandyk, US News & World Report, Dec. 30, 2008
"Small-business experts have speculated that in a recession, more business will outsource work they used to do in-house. That creates new opportunities for smaller companies. I've agreed with this prediction--so much that "outsourcing manager" is one of US News' hot small businesses to start. "
>> Article Link |
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Exclusive survey finds only 25% plan to cut budgets
By Kate Maddox, B2B Magazine, Dec. 8, 2008
Despite the recession, nearly one-third of b-to-b marketers plan to increase their marketing budgets next year, according to BtoB’s “2009 Marketing Priorities and Plans” survey.
>> Article Link |
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Are There Recession-Proof Industries for Small Businesses?
By Scott Shane, Small Business Trends, Dec. 1, 2008
Business Consulting is one.
>> Article Link |
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