Comic Strip Simplicity
Comic strip used in adverts and direct mail and on the website
Client: |
TimeSpring |
Audience: |
Database professionals |
Medium: |
Various: Web, post cards, print adverts, banner adverts |
Goal: |
Simplify the key benefit of CDP technology so it can be understood in seconds.
Do it inexpensively in a way that could be used by various media. |
Tactics: |
At the time Continuous Data Protection was a new technology and it benefits were not generally understood. Early industry players used time machine imagery that did not connect the technology benefits to customer problems. Neither did it differentiate the products from common data backup products.
This image was designed to simplify the key benefit of CDP technology so it could be understood in seconds.
Prior to this image it took a lot of words to explain the technology benefit — too many for casual readers. A static image was used because at the time animation was expensive. Additionally, video would have limited the message to select media.
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Format: |
4 panel cartoon image that could be use in print, post cards and on the web. Elements of the cartoon were used as teasers in web banner adverts. |
About Marketingsage
Marketingsage is a full-service marketing agency that acts as a “force multiplier” that enables technology firms to cost-effectively compete with larger or more established rivals. Using a unique mix of market knowledge, integrated marketing services, and proprietary tools, Marketingsage has helped clients make millions in new revenue by generating sales leads, building brands, launching new products, and establishing new sales channels. Marketingsage has achieved that at about 50% of the cost of adding to payroll or using typical agencies.
Marketingsage was founded in 2002 by Agnes A. Lamont and David X. Lamont who each have over 20+ years experience marketing data storage and data management products. Their hands-on experience includes executive management, sales, product marketing, channel marketing, PR, and marketing communications for large firms such as IBM, Seagate, EMC/Legato and a number of innovative start-ups. They have successfully marketed solid state storage, hard disk drives, RAID, backup and recovery, infrastructure management, security, and cloud-based "as-a-service" products directly to enterprise customers and through OEMs, distributors and resellers.
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