Comprehensive Public Relations, Press Relations
and Analyst Relations Services by MarketingSage
A managed PR strategy — Public Relations, Press Relations,
and Analyst Relations — is almost always the most valuable
and cost-effective way of generating awareness, promoting your offering
and building your brand.
The business benefits of a well executed PR strategy are
substantial:
The sales conversion rate is typically higher for leads generated
by editorial publicity.
Editorial publicity has significantly
greater credibility than advertising. Additionally, winning 3rd-party
endorsements can add considerable value to your brand and generate
a significant number of high quality sales leads.
Editorial publicity can drive traffic to your web site and generate
hundreds or even thousands of valuable links. Unlike
advertisements, editorial coverage often stays online or in libraries
and can be found again and again.
PR campaigns cost significantly less than
print or broadcast advertising. It has also been shown that the
cost per click of a PR campaign can be less than driving web traffic
through the purchase of keywords for a pay-per-click campaign.
PR inexpensively gets your company, products
and ideas in front of very large audiences. A single announcement
can be covered by multiple media types such
as print, web, radio, and T.V. With an advertisement each medium
must be purchased separately.
Publicity begets publicity, often generating
an increasing return on investment over time. Frequent
announcers are more likely to be proactively sought out by journalists
to comment or to participate in reviews.
Press releases and the resulting stories
can contain a lot of information making them excellent vehicles
for educating an audience.
Regular announcements and editorial coverage are often seen
as a demonstration of progress and company health by investors,
board members, employees, analysts, sales prospects and customers.
A PR strategy works best when:
The primary objectives of the PR strategy are to generate awareness
and build a brand. High brand awareness is important to sales
because prospective customers are much more likely to favor the
brand they are familiar with.
PR is not expected to be your primary source of sales leads.
PR will generate quality sales leads, especially when it results
in a product or company endorsement. However, most
editorials will not include a direct call-to-action or incentives
(e.g. "Call XYZ, Inc. now to get a ..."). Editors,
not you or your PR team, ultimately control content, timing and
placement of stories.
Announcements are regular, consistent and valued by the media
you pitch.
PR is combined with other forms of promotion.
MarketingSage can help you implement
a successful PR strategy by:
Generating more coverage per dollar invested than you can get
with typical PR agencies.
Using our extensive "Rolodex" of editors, analysts
and journalists to directly pitch stories.
Identifying what makes your offering special and clearly articulating
both features and benefits to your target audience.
Identifying more calendared editorial opportunities.
Generating publicity ideas and managing every detail of the
process for you.
Consistently tracking and reporting PR wins.
Leveraging advertising purchases into editorial exposure.
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MarketingSage® is a contracted marketing department that helps other marketers
and business executives increase revenue by generating sales leads, building
brands, launching new products and establishing new sales channels. You can
add Strategic Planning & Process Design,
Advertising, PR, Internet Marketing, Direct Marketing, Channel Marketing, Event
Marketing, Graphic Design and Copywriting capabilities when you need them, for
as long as you need them.
MarketingSage's ROI-centric methods are more effective
and cost-effective than building a large internal staff or trying to mange multiple
agencies or freelancers. We deliver a measurable return far in access of the
cost of our services. In fact, client return on investment in MarketingSage
is guaranteed.
If you think MarketingSage may be able to help you and
your business, please give us a call at 925-426-0488 or click
here to have us contact you.
PR
"If
you wish in this world to advance, your merit you're
bound to enhance; you must stir it and stump it, and
blow your own trumpet, or trust me, you haven't a chance."
— S. W. Gilbert
Referring
to a press release prepared for a client :
"The
announcement is one of the best press releases that I have
read in a long time.
Most press release suffer from one of
the following:
1) the “name, rank, and serial
number” syndrome of providing only the most basic information,
2) the marketing hype version that states
how great it is, but never says why, other than broad assertions
on leadership in a particular category space, or
3) the techno babble version that is
totally unintelligible to any human being including those
that wrote it.
Yours is actually readable by a potential
customer and gives that customer good reason to want to think
about your product. Moreover, trade journalists can actually
use it if they want and turn it into something publishable
that a reader could actually understand."
David G. Hill, Principal
Mesabi Group LLC
(Industry Analyst Firm)
New
Guide Available
Should you outsource your
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