MarketingSage's Words To The Wise™
articles present practical and focused strategy, tactics and tools
for practicing marketers. Use them to improve your results and to
help others understand the realities of ROI-centric marketing.
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The Greatest Cost, Namely Time!
This popular 2003 article about the strategic value of time is still relevant today.
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Proven Marketing Strategies to Increase Revenue, Increase Profits, Combat Competitors, Clear Inventory and Sell The Business |
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Strategic Influence Selling
This white paper outlines a practical and proven strategy that enables emerging technology companies to win the business of the large solution provider OEMs by directly influencing their channel and end-user customers.
>> New Member Registration (free) |
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Marketing Planning – Surviving the 2009 Recession
 This 8 minute video provides practical guidance to help emerging companies market effectively and be successful in 2009 and beyond.
The video offers:
+ A 5 point strategic marketing framework to ensure corporate success in recession.
+ Hot IT topics for press coverage in 2009.
+ Guidance on effective lead generation and customer retention.
+ Budget-stretching tips for marketing and sales support.
"I've see countless presentations on this subject, but if you're involved in sales, marketing or business development, this one is worth a look." — Marketing Views, StorageSearch.com
"Very useful information in this video. Interesting approach to presenting the data." — LinkedIn Storage Professionals Group comment |
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The CMO's Recession Survival Guide
This article and its 8 recession rules attempts to predict what will happen, how it will impact you, and what strategies senior marketing executives in emerging companies should consider now – today, before it’s too late.
"Agnes Lamont is a veteran at this. As a partner at MarketingSage she has done a superb job delivering this timely wisdom in her recent white paper “The CMO’s Recession Survival Guide.” The guide is a no-holds-barred, get-real-and-down-to-business declaration of what every marketer must come to grapple with this year to stay in the profession." — Arturo F. Muñoz, editor R4P
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Marketing Planning Cheat Sheet
This is a one page diagram that shows a “best practice” marketing planning process that can be used, not just to plan, but also to lead your team through the valuable thought process. By following the process you’ll identify more opportunities and avoid many pitfalls that could make or break your firm. |
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What Percentage of Gross Revenues Should be Allocated
to the Marketing Budget? |
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Sales
Lead Management: A Practical Guide for Marketers
This downloadable guide describes a practical system for
capturing sales leads, why marketers benefit from such a system,
the real-world issues faced, the process and information about
MarketingSage. It's important because the sales lead management
process allows managers to forge tangible links between marketing
and sales. It helps clarify strategy, guides decisions and
facilitates objective measurement.
>> New Member Registration (free) |
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The Most Effective Sales Lead Generation for Business-to-Business Sales |
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Lead Generation: 25 Motivators to Entice
a Prospect to Register Their Contact Information With You |
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Turn Marketing Dollars Into Guaranteed Sales
Revenue with a cooperative Market Development Program |
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Effective Trade Show Strategy and Tactics |
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The Salesperson's Guide to Successful Trade Shows
Give this one page tip sheet to your salespeople before your next trade show. It covers preparation, selling, housekeeping tasks and post-show actions. |
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10
Decisive Tactics That Win Product Reviews:
The Best Publicity Money Can't Buy! |
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9 Tactics That Can Amplify Your Press Coverage |
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Understanding Paid Search Advertising |
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Promotional Emails — 12 Powerful Tips and
8 Important Copy Guidelines |
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Advice for new marketers on how to get your first real marketing job |
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Tools |
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Video Framing Cheat Sheet
This one page video framing cheat sheet shows many of the standard film/video shots such as close-ups, medium shots, etc. Now everyone can be on the same page when it comes to filmmaking terminology. |
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Video Shot Report Form
This video shot report is used to keep notes about the footage you take so the MarketingSage production teams knows what takes are good and what should be discarded or edited.
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Sales Opportunity Form
This useful form can be used by salespeople on or off the show floor to record sales leads. The template has 2 forms per 11x8.5 inch page so you can easily print, cut and glue bind useful note pads. |
